Events

The day has a run sheet. So does the house.

An event is a timetable that other people depend on, and the car is the part of it most often left to chance. The house writes the cars into the sheet: which guest, which car, which door, which minute, who to call. A conference of forty delegates between three hotels and one hall; a founder’s roadshow through BKC, Nariman Point and Worli in a day; an evening at the NMACC or a premiere in Juhu, arrived at with the door opened; a film or a campaign shoot where the car waits as long as the light does. One sarathi holds the plan, and the organiser makes one call.

I

Conferences and delegates

Hotel to hall and back, in waves, on time: the Trident BKC, the St. Regis and the Four Seasons to the Jio World Centre, NESCO in Goregaon or a tower in BKC. Each delegate told their car and sarathi by name; the house keeps the shuttle feeling out of it.

II

Roadshows and board days

One car and one sarathi from the first meeting to the last dinner — BKC at nine, Nariman Point at eleven, Worli for lunch, the airport at six. The cabin is an office between doors; the next address is already in the sarathi’s hands.

III

Evenings and premieres

An arrival that should be seen: the door opened, the car gone before the photographs, and back at the minute you say. A Marque car written for the evening; a Rolls-Royce or a Maybach by arrangement for the one night that calls for it.

IV

Shoots and productions

A car on call for the day, with a sarathi who understands that the light does not wait and the talent does not either. Cars by the day across a schedule; a particular car for the frame, arranged.

Inside every written figure: the car, your sarathi, fuel, every toll, parking at both ends and GST. Nothing is added on the day, and no meter runs.

The second car

For the hour that cannot go wrong — the keynote speaker, the chairman’s arrival — the house holds a second car and sarathi near the first, written as its own figure on the same confirmation and released at the end with nothing more said. It is a line on the reservation: A second car, standing by.

How an event is written

Send the house the schedule, the hotels, the venues and roughly how many people move between them. A person replies with the cars, the sarathis and one figure for the plan. Half holds the cars; the balance is settled seventy-two hours before. For a company that runs events through the year, Unlyra for business adds a monthly statement and a desk line that answers.

Write to the house about an eventDates, venues and numbers are enough to begin. The figure follows in writing.

Questions guests ask

Do you provide cars for conferences in Mumbai?
Yes — delegates between hotels and the venue in waves, each told their car and sarathi by name, one run sheet, one figure.
Can one car do a full day of meetings across the city?
That is the roadshow: one car and one sarathi from the first meeting to the airport, written as a day, the cabin an office between doors.
Do you do premieres and award nights?
An arrival with the door opened and the car gone before the photographs, back at the minute you say; a Marque car for the evening, a Rolls-Royce by arrangement.
Can a car be on call for a shoot?
Yes — by the day, across a schedule, with a sarathi who waits as long as the light does.
How is an event paid for?
One written figure for the plan; half holds the cars, the balance seventy-two hours before the first journey.

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